Have you ever thought of buying velvet sunglasses ? Or Thermic ones ? Well, it’s now possible, thanks to Lapo Elkann, and his brand : Italia Independent. Text : Bertrand, Images : Italia Independent ©

Lapo Elkann, born in 1977, is Gianni Agnelli’s grandson. After taking care of Fiat’s marketing, he created Italia Independent in 2007, having partnerships with Alfa Romeo (the Brera Italia Independent special edition), or Fiat (the 500C Gucci). He also is the father of the Ferrari Tailor Made Project.

Closer to us, he managed to re-invent accessories and clothes by using special materials : Carbon Fibre, Velvet, Wood…

This is pure italian genius, the result is original, well made, and has style.

The thermic glasses are quite specials : when the exterior temperature is under 25°C, they are black. And over 25°C, a motive is revealed : the British flag (but with the coulors of the Italian flag), a zebra…

Not only sunglasses are made by Italia Independent, on their e-shop you can also find t-shirts, sweatshirts, belts…

To see, and buy, all this creativity and this style –Lapo has been awarded Best Dressed Man by Vanity Fair in 2009, 30 years after his grandfather Gianni Agnelli had-  you can go to the Italia Independent website :

Italia Independent